✸ WTF IS BOLDISM® ✸
✸ WTF IS BOLDISM® ✸
A wall after my own heart.
WHAT THE
F**K IS BOLDISM®?
You ‘erd. I believe in it so much - I own it baby.
BOLDISM® isn’t about smothering everything in neon patterns or adorning each design I create with tiny leopard print kittens. (Though that would be pretty cool.)
Put simply, it’s the opposite of everything traditional, expected or safe. BOLDISM® is at the heart of everything I do… Ready for it?
It’s an approach, a belief, a concept, my brand mission, my purpose in life. It’s a philosophy, activism, both clear and mystic, tangible and abstract.
It’s seeking originality, tipping the traditional schools of thought on their head, breaking the codes that we follow and using creativity, playfulness and of course boldness to branding and design.
It fits no one discipline in particular - but is for those those that appreciate the power of BOLD in this World and want to stand out from the crowd.
Think of it as my KFC’s secret spice mix. (Or Coca Cola’s special ingredient if chicken isn’t your bag.)
Love Brownies | Branding & packaging design
why it’s
a thing
No one wants to be wallpaper. (Unless it’s a really bad-ass funky one that’s furry to touch or something as cool.)
Why blend into the background when you can be BOLD by expressing your brand values with proper purpose, honesty and conviction?
In this day and age, personality, passion, purpose and tone of voice go a long way - the most successful brands have the courage to use these in BIG WAYS, taking creative risks that don’t just produce a disruptive aesthetic but spark joy, love and loyalty along the way.
And that’s what I do - creating this alchemy for brands - like witchcraft.
